Creating a template and passing review

Every SMS is sent using a template approved by the mobile operators. Without an approved template the message will not be sent.

How to submit a template

1. Open Templates → Add template.
2. Enter the text. Write the changing parts as variables, for example {code} — see Template variables.
3. Check the “Similar text among templates” block: a suitable template may already exist in the library, so you won’t have to wait.
4. Click Submit for review.

The request status is shown in My templates. You will get an email with the decision.

Timing

Templates are reviewed on working days from 9:00 to 18:00. Requests sent in the evening or at weekends are reviewed on the next working day.

• a service template — up to 30 minutes during working hours;
• a promotional template — up to one working day.

What passes review

• The text is clear to the recipient without context: who is writing, why, and what to do next.
• The company name is in the text or in the sender name.
• One action per message: a code, a status, a reminder.
• Messages about bookings and deliveries include a contact for feedback.

What makes a template promotional

The operator decides whether a template is service or promotional based on the text. It becomes promotional if it contains:

• discounts, sales, percentages, “today only”, “hurry up”;
• event invitations, new product announcements;
• shortened links that hide the final address.

If your template was rejected

Correct the text and submit it again — there is no limit on attempts. The “Correct and resend” button is right next to the rejected request in My templates.