SMS Sender Name: What It Is and How to Get One in Uzbekistan

A sender name (called “SMS nick” in USMS) appears on the phone instead of a number: customers see your company name right away and are more likely to open the message. Until a nick is connected, SMS arrive from the shared number 4546.

Why a sender name helps

• Trust: recipients recognise your brand instead of a random number.
• Fewer doubts about important messages — codes, order statuses, reminders.
• A consistent look on every operator where the nick is approved.

What name you can choose

• Latin letters, digits and the characters . _ -
• 3 to 11 characters;
• the name must match your company or brand.

How to get one

A sender name is approved by the mobile operators. You will need: the desired nick, your field of business, a link to information about the organisation and a document — a company registration certificate or a licence (PDF, JPG or PNG up to 5 MB).

1. Open Profile → “Extra services” → the “SMS nick” tab.
2. Fill in the details and choose the operators.
3. Press “Pay and submit” — the cost for the chosen operators is charged to your balance immediately.

Timing and details

• Review takes 1–1.5 months: each operator checks whether the nick is free.
• An operator may approve the nick in its own spelling, for example CLICK or CLICK_.
• If an operator declines, the money for it is returned to your balance.
• Payment covers 30 days; with “Auto-renewal” ticked, the nick renews itself.
• Perfectum does not support sender-name connection.

Full instructions: Sender name (SMS nick). SMS prices: usms.uz/en/ceny.