SMS for Online Stores: Which Notifications to Send and Which Templates You Need

An online store usually needs just a few types of SMS. Service messages are approved faster and can be sent around the clock; promotional ones are handled separately and only during working hours.

Service SMS (in response to a customer action)

• Verification code (OTP) — login, registration, payment confirmation.
• Order received — order number and amount.
• Order status — packed, handed to delivery, waiting at the pickup point.
• Delivery — time, courier name and a contact number.

Sample texts (variables are written in curly braces):

• “Your code: {code}. Do not share it. Store name”
• “Order #{order} received. Total: {sum}. Store name”
• “Order #{order} handed to the courier. Contact: {phone}. Store name”

Approval rules: it is clear who is writing and why, one action per message, delivery messages include a contact. More on templates: How to create a template and pass moderation.

Promotional SMS

Sales, discounts, new arrivals, “today only” — that is advertising. It can be sent only between 9:00 and 18:00 and only to a base where customers have given consent. More: Service and promotional SMS.

How to connect sending

• Manually from your account — for small campaigns.
• Via API — for automatic notifications from your system: OTP by SMS via API.
• Phone verification widget for your website, amoCRM and MoySklad integrations — on the Integrations page.
• Telegram → SMS and Push → SMS cascades to spend less: Cascade messaging.

Sender name

To have customers see your store name instead of a number, connect an SMS nick: SMS sender name.

The service is available to individuals, legal entities and non-residents. SMS from 95 UZS: usms.uz/en/ceny.